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The one I used AI on The one that took over Times Square The one where I learned how to charm a tough client The one where I rallied a creative department The one that blew up I went up a level in diplomacy on this one I learned from a Master on this one On this one, I saw the power of culture One of the ones where I saved the day The one moldy whopper would copy later The one I regret The CPG one The one that secured my dream job The one that proved good headlines still work The one that made me fall in love with experiential The ones that aged well. Can you spot which ones are real and which are from my student book?


I made it a point to always take the path less traveled, until I learned the path less traveled often leads to where no one wants to go.

Mike Tyson said "Everyone has a plan 'til they get punched in the mouth." So I've stopped planning, and instead got really good at taking punches to the mouth.

I learned to let go, and trust my team, and let the chaos in, make room for spontaneous order, happy accidents, riffs, and ad-libs. That's where the inconceivable perfections lie; in the mistakes, the lucky accidents, and the bold leaps of faith.
Mark