C21 > Integrated Campaign >
"Afford To Be Bold" cast the world-famous discount department store Century 21 as the destination for the haute-est brands in fashion at up to 65% off what you would pay on 5th Ave.
To me, that meant you could feel free to over-dress for any occasion, and the client agreed.
![](https://freight.cargo.site/t/original/i/6e6edcb10ee3fab53cda64dbe874a77c1052a276c16837d2bf089c0143a36e16/C21_Bus_o.jpg)
![](https://freight.cargo.site/t/original/i/c76b9b0b8f3d17e409548acb655cf168717a27e4717229f82573ab286fcf7da0/C21-bus2_o.jpg)
Freelancing is a funny business. Like that time I worked ona pitch for C21 Stores, was thanked profusely the day before the presentation, and six months later saw my idea plastered all over a double-decker bus in midtown.
That's how I learned my idea had not only won the pitch but gone on to be produced as well. It was also nice to see the agency had done a decent job shooting it, which is like getting a triple-double in basketball. My idea was the basis for the website and digital ads as well. They shot TV, too, but I never got to see it.
![](https://freight.cargo.site/t/original/i/b61f940093a8664ebbc7d52b4fdbbd3af86eb17d440088e109144b73b196814c/C21-Website_o.jpg)
![](https://freight.cargo.site/t/original/i/df6f75878eddf1f92877a24890799ee101156445f91fd440d8a31a511574b067/C21-busSMALL_o.jpg)
![](https://freight.cargo.site/t/original/i/50e9e22bde43bbc7e75673be0b77c6fad85d72f9d93ada64666196c52a19761b/C21-carSMALL_o.jpg)
![](https://freight.cargo.site/t/original/i/a20481487a3717f453e2fc948989f24c3a795ec00739b209e130ca3e16e63324/C21-gym-SMALL_o.jpg)