Bacardi > #RepYourFlavor >
Freelancing at Barbarian, I got the chance to work on launching Bacardi Mango Fusion, pushing the boundaries of what was possible in digital advertising, experiential social technology, and a brand willing to take risks.
The launch of Bacardi Mango Fusion went off in style, starting with the Fusion Lounge in L.A.
The launch of Bacardi Mango Fusion went off in style, starting with the Fusion Lounge in L.A.
The lounge event elevated sneaker art, showcasing one-of-a-kind rarities that wowed the attendees, custom-designed Mango-Fusion-themed Air Jordans by Mache Customs, a gallery of NBA player's tattoo art, and music made by scanning attendee's tattoos and converting the art to sound. The event culminated in Game 1 of a street ball tournament that went on to travel the country, yielding 225 Million ORGANIC impressions across all media.
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The event was covered by all major hip-hop and basketball-focused media, and was supported by a deep Tumblr experience loaded with gifs, social interactions (#shelfies) and leading to a street-team basketball tournament.
Bacardi > Interactive Digital >
This interactive banner was a technological first; it reacted to the music you were streaming, with basketball/hip-hop/mango-fusion-inspired graphics that also animated to the beat.
