Charles Schwab > Integrated Campaign >
With the Economy in a tailspin, letting consumers feel heard and understood by Charles Schwab was the assignment. The biggest challenges were building on the long-running "Talk to Chuck" campaign whose style was established.
Making the print lines fun and provocative while driving home multiple financial messages, and making the mandated TV monologue sound like something a real investor might say was the result.
Charles Schwab > Streetsmart Edge Teasers
These 15-second ads aired across the country, teasing the release of Schwab's incredibly intuitive new trading platform by showing only the reactions of seasoned traders to a glimpse of the software, which was only revealed online and in subsequent full-length :30s.