https://romantsukerman.com romantsukerman.com Wed, 22 Jul 2026 20:23:49 +0000 https://romantsukerman.com en https://romantsukerman.com/Images Mon, 02 Mar 2020 07:56:25 +0000 romantsukerman.com https://romantsukerman.com/Images <img width="2860" height="1610" width_o="2860" height_o="1610" data-src="https://freight.cargo.site/t/original/i/18ccbf88c497c4502199ecace503c0493ae703af09620594930a3f6f4abb635e/Screenshot-2026-07-22-at-7.28.10PM.png" data-mid="250639975" border="0" alt="The one AI made possible" data-caption="The one AI made possible" src="https://freight.cargo.site/w/1000/i/18ccbf88c497c4502199ecace503c0493ae703af09620594930a3f6f4abb635e/Screenshot-2026-07-22-at-7.28.10PM.png" /> <img width="1569" height="803" width_o="1569" height_o="803" data-src="https://freight.cargo.site/t/original/i/ba861c3f543ab826c25d13ddfa814e37234d12c99b55a2f4d924c05b8b58b6f5/Five9-Max-and-Jow-screenshot.png" data-mid="187327621" border="0" alt="The one I saved with strategy" data-caption="The one I saved with strategy" src="https://freight.cargo.site/w/1000/i/ba861c3f543ab826c25d13ddfa814e37234d12c99b55a2f4d924c05b8b58b6f5/Five9-Max-and-Jow-screenshot.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9460a46c74a440f51057b851da75205d800a0179dd6f8dcbefef27eb7c600514/moncler_1920_05-Times-Sq-2.jpeg" data-mid="138677114" border="0" alt="The one that took over Times Square" data-caption="The one that took over Times Square" src="https://freight.cargo.site/w/1000/i/9460a46c74a440f51057b851da75205d800a0179dd6f8dcbefef27eb7c600514/moncler_1920_05-Times-Sq-2.jpeg" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/157a86ea504d5f00e8cc03b2e86721e87c7a777e3cf470d611b67d4d3ab7ff28/TWC-Bear-Daughter-Thumb-4K.jpg" data-mid="63344476" border="0" alt="The one where I learned how to charm a tough client" data-caption="The one where I learned how to charm a tough client" src="https://freight.cargo.site/w/1000/i/157a86ea504d5f00e8cc03b2e86721e87c7a777e3cf470d611b67d4d3ab7ff28/TWC-Bear-Daughter-Thumb-4K.jpg" /> <img width="2732" height="1504" width_o="2732" height_o="1504" data-src="https://freight.cargo.site/t/original/i/598ba3351512b9a02140f0301c54d494dfdf8d080224c5cf45d15db12466306f/Crest-Stunning-Thumbnail.jpg" data-mid="63341333" border="0" alt="The one where I rallied a creative department" data-caption="The one where I rallied a creative department" src="https://freight.cargo.site/w/1000/i/598ba3351512b9a02140f0301c54d494dfdf8d080224c5cf45d15db12466306f/Crest-Stunning-Thumbnail.jpg" /> <img width="800" height="557" width_o="800" height_o="557" data-src="https://freight.cargo.site/t/original/i/0abcd16eb3de598c01896402b4b15d35f092bcc1303d4214cd563ded977f2972/adobe-projectionFULL_o.jpg" data-mid="62820440" border="0" alt="The one that blew up" data-caption="The one that blew up" src="https://freight.cargo.site/w/800/i/0abcd16eb3de598c01896402b4b15d35f092bcc1303d4214cd563ded977f2972/adobe-projectionFULL_o.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3cb712b9496b0307fe9c7e374e64cc25c282aef6a54d0dc82086c766a62064c9/CT6-TV-still-frame.jpg" data-mid="63341506" border="0" alt="I went up a level in diplomacy on this one" data-caption="I went up a level in diplomacy on this one" src="https://freight.cargo.site/w/960/i/3cb712b9496b0307fe9c7e374e64cc25c282aef6a54d0dc82086c766a62064c9/CT6-TV-still-frame.jpg" /> <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/887b79a3d4d49080580935d7a238257e060ee8f8dcca6422ab2add4a0be04161/j-r-mayor-subway_o.jpg" data-mid="62820397" border="0" alt="I learned from a Master on this one" data-caption="I learned from a Master on this one" src="https://freight.cargo.site/w/800/i/887b79a3d4d49080580935d7a238257e060ee8f8dcca6422ab2add4a0be04161/j-r-mayor-subway_o.jpg" /> <img width="1250" height="781" width_o="1250" height_o="781" data-src="https://freight.cargo.site/t/original/i/c6296d5b342201a323f963786accbde034ed17f6cd78d08072349f7fb595d6f8/BacardiFan_Site_0000_Game2_1250.jpg" data-mid="62820251" border="0" alt="On this one, I saw the power of culture" data-caption="On this one, I saw the power of culture" src="https://freight.cargo.site/w/1000/i/c6296d5b342201a323f963786accbde034ed17f6cd78d08072349f7fb595d6f8/BacardiFan_Site_0000_Game2_1250.jpg" /> <img width="1101" height="749" width_o="1101" height_o="749" data-src="https://freight.cargo.site/t/original/i/b61f940093a8664ebbc7d52b4fdbbd3af86eb17d440088e109144b73b196814c/C21-Website_o.jpg" data-mid="62820273" border="0" alt="One of the ones where I saved the day" data-caption="One of the ones where I saved the day" src="https://freight.cargo.site/w/1000/i/b61f940093a8664ebbc7d52b4fdbbd3af86eb17d440088e109144b73b196814c/C21-Website_o.jpg" /> <img width="576" height="768" width_o="576" height_o="768" data-src="https://freight.cargo.site/t/original/i/a2d0577d9732e1c7000dcda07407dffe0ba0f2a40f98af9e205b5956d4299058/victoryprint6_o.jpg" data-mid="62817965" border="0" alt="The one moldy whopper would copy later" data-caption="The one moldy whopper would copy later" src="https://freight.cargo.site/w/576/i/a2d0577d9732e1c7000dcda07407dffe0ba0f2a40f98af9e205b5956d4299058/victoryprint6_o.jpg" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/535890abd9d7fbcdbbcf5cbeac6e28a2119ef4220a6254e502dc7a27ad14cfc8/Misperceptions-4_o.jpg" data-mid="131331019" border="0" alt="The one I regret" data-caption="The one I regret" src="https://freight.cargo.site/w/612/i/535890abd9d7fbcdbbcf5cbeac6e28a2119ef4220a6254e502dc7a27ad14cfc8/Misperceptions-4_o.jpg" /> <img width="648" height="486" width_o="648" height_o="486" data-src="https://freight.cargo.site/t/original/i/1f880d3c66966e2d1d8c0d51b7d2ca04513bb9cdfe33eafe356dc4020cb3dd4b/KILL_o.jpg" data-mid="62810164" border="0" alt="The CPG one" data-caption="The CPG one" src="https://freight.cargo.site/w/648/i/1f880d3c66966e2d1d8c0d51b7d2ca04513bb9cdfe33eafe356dc4020cb3dd4b/KILL_o.jpg" /> <img width="800" height="1162" width_o="800" height_o="1162" data-src="https://freight.cargo.site/t/original/i/bbdf024f86864e8a55f22294dd7a362ef061df4d301c1ca67f5e35e5e51b0ff7/HP-mercury-day1-it_o.jpg" data-mid="63344526" border="0" alt="The one that secured my dream job" data-caption="The one that secured my dream job" src="https://freight.cargo.site/w/800/i/bbdf024f86864e8a55f22294dd7a362ef061df4d301c1ca67f5e35e5e51b0ff7/HP-mercury-day1-it_o.jpg" /> <img width="500" height="627" width_o="500" height_o="627" data-src="https://freight.cargo.site/t/original/i/fbab6f2ac9de4a5debca05753a06fe87aa713e05c6751388c202d4c647b278c6/SchwabTongue_o.jpg" data-mid="62925071" border="0" alt="The one that proved good headlines still work" data-caption="The one that proved good headlines still work" src="https://freight.cargo.site/w/500/i/fbab6f2ac9de4a5debca05753a06fe87aa713e05c6751388c202d4c647b278c6/SchwabTongue_o.jpg" /> <img width="1133" height="1100" width_o="1133" height_o="1100" data-src="https://freight.cargo.site/t/original/i/4e9cdc1cde7ad38b5d2fe2b803895f4385e39ef2af9197abe5521479e6799dd7/qwest2_o.jpg" data-mid="63342224" border="0" alt="The one that made me fall in love with experiential" data-caption="The one that made me fall in love with experiential" src="https://freight.cargo.site/w/1000/i/4e9cdc1cde7ad38b5d2fe2b803895f4385e39ef2af9197abe5521479e6799dd7/qwest2_o.jpg" /> <img width="360" height="495" width_o="360" height_o="495" data-src="https://freight.cargo.site/t/original/i/2d2453ae1244b862d497c19b45f5c0e05250291b2bc740a6a4eb69026e114454/fosters_1.jpg" data-mid="62808973" border="0" alt="The ones that aged well. Can you spot which ones are real and which are from my student book?" data-caption="The ones that aged well. Can you spot which ones are real and which are from my student book?" src="https://freight.cargo.site/w/360/i/2d2453ae1244b862d497c19b45f5c0e05250291b2bc740a6a4eb69026e114454/fosters_1.jpg" /> I made it a point to always take the path less traveled, until I learned the path less traveled often leads to where no one wants to go. Mike Tyson said "Everyone has a plan 'til they get punched in the mouth." So I've stopped planning, and instead got really good at taking punches to the mouth. I learned to let go, and trust my team, and let the chaos in, make room for spontaneous order, happy accidents, riffs, and ad-libs. That's where the inconceivable perfections lie; in the mistakes, the lucky accidents, and the bold leaps of faith. https://romantsukerman.com/Marquee Mon, 02 Mar 2020 07:56:25 +0000 romantsukerman.com https://romantsukerman.com/Marquee HI, YOU DON'T HAVE TO READ THIS; I JUST THOUGHT GINORMOUS SCROLLING TEXT WAS COOL. https://romantsukerman.com/Footer Mon, 02 Mar 2020 07:56:25 +0000 romantsukerman.com https://romantsukerman.com/Footer ENTREPRENEUR / CHIEF CREATIVE OFFICER / EXECUTIVE CREATIVE DIRECTOR / CREATIVE STRATEGIST / CULTURE SHAPER / VISIONARY CONSULTANT / FREELANCE COPYWRITER / VISUAL DESIGNER / SEO KEYWORD SPAMMER https://romantsukerman.com/Marquee-3 Thu, 27 Feb 2020 07:41:32 +0000 romantsukerman.com https://romantsukerman.com/Marquee-3 HOMMAGE AAN JAN DAVIDSZ. DE HEEM https://romantsukerman.com/Experiential-Stunt-1 Sat, 30 May 2020 05:23:29 +0000 romantsukerman.com https://romantsukerman.com/Experiential-Stunt-1 Experiential / Stunts / Participatory /&nbsp; The purest joy of modern advertising. Don’t get me wrong, working on a Super Bowl spot will never get old, and the possibilities of digital are never-ending, but something about creating an experience in unexpected ways in the analog, street-level world makes Experiential one of my absolute favorite mediums. DON’T PANIC. Some of these you can simply scroll to see, but others require more space to tell the story and clicking on them will take you to that page. You can always just click on “Experiential” at the top to find your way back here again. Chase Private Client &gt; Plan Yourself Free Stock Ticker Imagine what the ticker symbols of a successful retirement would look like. Now imagine seeing that on some of the most famous stock tickers in the world, instead of the usual stuff. <img width="1385" height="1125" width_o="1385" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4553a7b5310fbd4e5fde9b2c997d2cbf62836d21cff4a8681214641fcdef7d3c/CPC-Main-ticker.jpg" data-mid="104258289" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/4553a7b5310fbd4e5fde9b2c997d2cbf62836d21cff4a8681214641fcdef7d3c/CPC-Main-ticker.jpg" /><img width="905" height="456" width_o="905" height_o="456" data-src="https://freight.cargo.site/t/original/i/1f4f58a83106ac8fbd72137c0d59b00a311f04cc007fa2cd381e546b53a44731/CPC-door-ticker.jpg" data-mid="104259153" border="0" data-scale="58" src="https://freight.cargo.site/w/905/i/1f4f58a83106ac8fbd72137c0d59b00a311f04cc007fa2cd381e546b53a44731/CPC-door-ticker.jpg" /><img width="902" height="454" width_o="902" height_o="454" data-src="https://freight.cargo.site/t/original/i/af481efa83e1a5bae3625226cc7dbf3894d6b44133e2c014365fd514280d6c29/CPC-Oculus-concourse.jpg" data-mid="104258925" border="0" data-scale="29" src="https://freight.cargo.site/w/902/i/af481efa83e1a5bae3625226cc7dbf3894d6b44133e2c014365fd514280d6c29/CPC-Oculus-concourse.jpg" /><img width="1048" height="697" width_o="1048" height_o="697" data-src="https://freight.cargo.site/t/original/i/ec1b77bcfaccb7d7ed52766b19c794be4e37e7f266a1fbb06aa58e7a7aeef64b/CPC-Exchange-floor.jpg" data-mid="104259239" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/ec1b77bcfaccb7d7ed52766b19c794be4e37e7f266a1fbb06aa58e7a7aeef64b/CPC-Exchange-floor.jpg" /> Adobe &gt; Street Interactive The more you move, the more you see what Adobe can do. Click here to see all the awards, press, and integrated print AR components. Qwest Mobile &gt; ConQwest Urban Game Played out across three states, making local and international news. Click&nbsp;here for more. Bacardi &gt; Untameable FanIt’s all about the culture, and if fútbol is your culture, then –yeah– The World Cup is a national holiday to fight for. <img width="657" height="365" width_o="657" height_o="365" data-src="https://freight.cargo.site/t/original/i/73976da39e1acc709bbc484af33243a29719d02107f0cc844308d662f88c4a60/Bacardi_Untameable_Fan-press.gif" data-mid="104255563" border="0" src="https://freight.cargo.site/w/657/i/73976da39e1acc709bbc484af33243a29719d02107f0cc844308d662f88c4a60/Bacardi_Untameable_Fan-press.gif" /> Bacardi &gt; FusionBanners that dance with you, Audio Tattoos, Custom Kicks, and a Streetball Tournament. Click to see it all. <img width="951" height="673" width_o="951" height_o="673" data-src="https://freight.cargo.site/t/original/i/fa901ee746c7787c0820034b7348e28a675e9bb76ae3b378d9605c867f3baabc/Bacardi_grooveshark1.gif" data-mid="104255491" border="0" data-scale="19" src="https://freight.cargo.site/w/951/i/fa901ee746c7787c0820034b7348e28a675e9bb76ae3b378d9605c867f3baabc/Bacardi_grooveshark1.gif" /><img width="940" height="680" width_o="940" height_o="680" data-src="https://freight.cargo.site/t/original/i/ca46010aafd5c7f8804744e561c598cbd0ef28fe7d3ce305ca1cec56a8f8baff/Bacardi_grooveshark2.gif" data-mid="104255519" border="0" data-scale="19" src="https://freight.cargo.site/w/940/i/ca46010aafd5c7f8804744e561c598cbd0ef28fe7d3ce305ca1cec56a8f8baff/Bacardi_grooveshark2.gif" /> Charles Schwab &gt; Check Snap Catch a pic of these real checks on sandwichboards, billboards, banners, and in the sky, and it got deposited into your account. <img width="746" height="704" width_o="746" height_o="704" data-src="https://freight.cargo.site/t/original/i/94396ebce06825ee3df40dc0631fd204c3607fa1850d818add970a292fdc45c9/CheckMan_Facebook_o.jpg" data-mid="104257103" border="0" data-scale="20" src="https://freight.cargo.site/w/746/i/94396ebce06825ee3df40dc0631fd204c3607fa1850d818add970a292fdc45c9/CheckMan_Facebook_o.jpg" /><img width="271" height="606" width_o="271" height_o="606" data-src="https://freight.cargo.site/t/original/i/9819034bf9ba4fdd3e7a98b8349024dcb498ebb537c6519dcf9849a32446bd8c/CHECK-MAN_o.jpg" data-mid="104257151" border="0" data-scale="8" src="https://freight.cargo.site/w/271/i/9819034bf9ba4fdd3e7a98b8349024dcb498ebb537c6519dcf9849a32446bd8c/CHECK-MAN_o.jpg" /><img width="1027" height="314" width_o="1027" height_o="314" data-src="https://freight.cargo.site/t/original/i/e699e394650899346624ede8f577bbd438bb53375d925cde90d811bd826200e6/planecheck_o.jpg" data-mid="104257290" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/e699e394650899346624ede8f577bbd438bb53375d925cde90d811bd826200e6/planecheck_o.jpg" /><img width="420" height="336" width_o="420" height_o="336" data-src="https://freight.cargo.site/t/original/i/d60f34e86f60bda43fdcb5a8fe1d79059e857f6c0e42932f14a4dd0e3e2bcade/phone-booth_check_o.jpg" data-mid="104257359" border="0" data-scale="16" src="https://freight.cargo.site/w/420/i/d60f34e86f60bda43fdcb5a8fe1d79059e857f6c0e42932f14a4dd0e3e2bcade/phone-booth_check_o.jpg" /><img width="800" height="622" width_o="800" height_o="622" data-src="https://freight.cargo.site/t/original/i/555371fb3d0295f116f1fb43367cd7f788abba1bcd9bcb1d8b789a7e5c30b870/times_square_Schwab_check_o.jpg" data-mid="104257358" border="0" data-scale="23" src="https://freight.cargo.site/w/800/i/555371fb3d0295f116f1fb43367cd7f788abba1bcd9bcb1d8b789a7e5c30b870/times_square_Schwab_check_o.jpg" /> Nike &gt; Nikestore Window InstallationBuilt for the Nikestore window and digital banners, the athlete in the video ran faster if you cheered louder. The agency got to make an amazing Nike installation, but as a freelancer all I got was this lousy comp. <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/85726e1d277e90d1123395fcc6a449f674b35b26f4029d2161de71163564a171/voice_frame1_o.jpg" data-mid="104256214" border="0" data-scale="21" src="https://freight.cargo.site/w/300/i/85726e1d277e90d1123395fcc6a449f674b35b26f4029d2161de71163564a171/voice_frame1_o.jpg" /><img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/d31b44280e77426e7dee257afff5c1ea6f55d821f56f6addbef2c376b5099ca6/voice_frame2_o.jpg" data-mid="104256224" border="0" data-scale="16" src="https://freight.cargo.site/w/300/i/d31b44280e77426e7dee257afff5c1ea6f55d821f56f6addbef2c376b5099ca6/voice_frame2_o.jpg" /><img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/5529a4b1e06a7269469df70a12652fc1ea9f1dc746acfbafb83b64b68317772f/voice_frame3_o.jpg" data-mid="104256226" border="0" src="https://freight.cargo.site/w/300/i/5529a4b1e06a7269469df70a12652fc1ea9f1dc746acfbafb83b64b68317772f/voice_frame3_o.jpg" /><img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/5de3e4a709d0b735994987a77fb998e3f9aa00b37276107393554d8c3c158868/voice_frame4_o.jpg" data-mid="104256291" border="0" data-scale="18" src="https://freight.cargo.site/w/300/i/5de3e4a709d0b735994987a77fb998e3f9aa00b37276107393554d8c3c158868/voice_frame4_o.jpg" /> Salomon &gt; Cutting Edge It cost almost nothing to put these Skis into a cutlery store, but the reactions of passers-by was priceless.<img width="500" height="391" width_o="500" height_o="391" data-src="https://freight.cargo.site/t/original/i/e7ab1f8bb71b9d100b9a2112378bb1e459a9b8e1993e79b9a986c4fbf09bb4e7/Salomon-ambient.jpg" data-mid="104257791" border="0" src="https://freight.cargo.site/w/500/i/e7ab1f8bb71b9d100b9a2112378bb1e459a9b8e1993e79b9a986c4fbf09bb4e7/Salomon-ambient.jpg" /> Here’s the print/ooh component for context: <img width="500" height="635" width_o="500" height_o="635" data-src="https://freight.cargo.site/t/original/i/e0980068337735f20fecaf174c46893f2f2991cc9e3f0594b2e555788da07158/Salomon-turkey.jpg" data-mid="104257788" border="0" data-scale="17" src="https://freight.cargo.site/w/500/i/e0980068337735f20fecaf174c46893f2f2991cc9e3f0594b2e555788da07158/Salomon-turkey.jpg" /><img width="600" height="802" width_o="600" height_o="802" data-src="https://freight.cargo.site/t/original/i/89c7b4a66041df3b069edef96eea260f6eb721cbc4f003e437cf329c40c38c3a/Salomon-samurai.jpg" data-mid="104257792" border="0" data-scale="16" src="https://freight.cargo.site/w/600/i/89c7b4a66041df3b069edef96eea260f6eb721cbc4f003e437cf329c40c38c3a/Salomon-samurai.jpg" /> Heineken &gt; Vuvuzela The one Vuvuzela you may not want to destroy as soon as it appears. COMP ALERT: The client loved this idea but it came too late to be manufactured in time for the game :( <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/401f7dce42576f2efb7269df57affb1fe7024216dc4e0a18163c6d3f3971ac7d/Heineken-Vuvuzela_o.jpg" data-mid="104252801" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/401f7dce42576f2efb7269df57affb1fe7024216dc4e0a18163c6d3f3971ac7d/Heineken-Vuvuzela_o.jpg" /> <img width="200" height="57" width_o="200" height_o="57" data-src="https://freight.cargo.site/t/original/i/58e4b5dc4f5ec36329871e6828f6c889f8fb06d7c49ebd37ac0c61a15777b5b3/heineken-vuvu-outline_o.jpg" data-mid="104258494" border="0" src="https://freight.cargo.site/w/200/i/58e4b5dc4f5ec36329871e6828f6c889f8fb06d7c49ebd37ac0c61a15777b5b3/heineken-vuvu-outline_o.jpg" />Target &gt; Billboard TakeoverStreet-level transparent installation invites passers-by to imagine what the CK model&nbsp; would look like in Alexander McQueen’s collection for Target. <img width="853" height="569" width_o="853" height_o="569" data-src="https://freight.cargo.site/t/original/i/2aca1da472019be7dcb3ef6ded34b2c5986e40d2dee271edd114e57bdd91f6b3/CK--McQ-billboard.jpg" data-mid="104258750" border="0" data-scale="50" src="https://freight.cargo.site/w/853/i/2aca1da472019be7dcb3ef6ded34b2c5986e40d2dee271edd114e57bdd91f6b3/CK--McQ-billboard.jpg" /> One of the very first interactive mirror displays in Target stores.&nbsp;<img width="1200" height="1361" width_o="1200" height_o="1361" data-src="https://freight.cargo.site/t/original/i/abb88f207123eba18190f231fd98210c50855817c7f63eab0ce81593db23ae7f/mirror-gaze.jpg" data-mid="104258699" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/abb88f207123eba18190f231fd98210c50855817c7f63eab0ce81593db23ae7f/mirror-gaze.jpg" /> LG &gt; 3D Phone Prank&nbsp;Oh, it’s 3D, alright. <img width="432" height="735" width_o="432" height_o="735" data-src="https://freight.cargo.site/t/original/i/8d2635ac8c4ace0b64edba4ae85b2e9ebb180c366fa6640ee0d4accde75e8567/LG-THRILL-4-portfolio1_o.jpg" data-mid="104257442" border="0" data-scale="22" src="https://freight.cargo.site/w/432/i/8d2635ac8c4ace0b64edba4ae85b2e9ebb180c366fa6640ee0d4accde75e8567/LG-THRILL-4-portfolio1_o.jpg" /><img width="432" height="735" width_o="432" height_o="735" data-src="https://freight.cargo.site/t/original/i/4f73fa7c730b1e9dc3d1790e79f734ca7f2048f7500d48d2321954413ae6ff13/LG-THRILL-4-portfolio2_o.jpg" data-mid="104257443" border="0" data-scale="22" src="https://freight.cargo.site/w/432/i/4f73fa7c730b1e9dc3d1790e79f734ca7f2048f7500d48d2321954413ae6ff13/LG-THRILL-4-portfolio2_o.jpg" /><img width="432" height="735" width_o="432" height_o="735" data-src="https://freight.cargo.site/t/original/i/13b3a9069c1c88047214be548828f961edb7eb4955138f2f2a536c1b879b655d/LG-THRILL-4-portfolio3_3_o.jpg" data-mid="104257444" border="0" data-scale="22" src="https://freight.cargo.site/w/432/i/13b3a9069c1c88047214be548828f961edb7eb4955138f2f2a536c1b879b655d/LG-THRILL-4-portfolio3_3_o.jpg" /> Moviefone &gt; Homage Moviefone is all about the movies, and what fun to remind people of classic movie moments in unexpected ways. <img width="700" height="288" width_o="700" height_o="288" data-src="https://freight.cargo.site/t/original/i/650e3f1c4bb41e80f059b99f23cb86310e8a0e40226abf5b07ff38303198c693/mofo-psychic-1.jpg" data-mid="104257303" border="0" data-scale="67" src="https://freight.cargo.site/w/700/i/650e3f1c4bb41e80f059b99f23cb86310e8a0e40226abf5b07ff38303198c693/mofo-psychic-1.jpg" /> <img width="800" height="326" width_o="800" height_o="326" data-src="https://freight.cargo.site/t/original/i/b854d0781c299123502c0751259f678d39634c58a972aa0f0059fad65a9870ec/mofo-apes-1.jpg" data-mid="104257306" border="0" data-scale="67" src="https://freight.cargo.site/w/800/i/b854d0781c299123502c0751259f678d39634c58a972aa0f0059fad65a9870ec/mofo-apes-1.jpg" /> Cadillac : Dare Greatly &gt; An enormous integrated campaign also included a brand new Cadillac HQ in Soho, NYC, whose lobby was a tres chic lounge open to the public. <img width="1100" height="618" width_o="1100" height_o="618" data-src="https://freight.cargo.site/t/original/i/e4b8163a2bf98a0948d9c7cbe5a753c6bb876fd22b5f6d6b9033136f528a7c83/Interactive-Cadillac-Display.jpg" data-mid="104257418" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/e4b8163a2bf98a0948d9c7cbe5a753c6bb876fd22b5f6d6b9033136f528a7c83/Interactive-Cadillac-Display.jpg" /><img width="662" height="373" width_o="662" height_o="373" data-src="https://freight.cargo.site/t/original/i/c377425ff5e11bf9208f7510183c0c8700fda8a3dcb1324b48303c3309f2cf4d/Cadillac-house-store-soho.jpg" data-mid="104257424" border="0" data-scale="34" src="https://freight.cargo.site/w/662/i/c377425ff5e11bf9208f7510183c0c8700fda8a3dcb1324b48303c3309f2cf4d/Cadillac-house-store-soho.jpg" /><img width="960" height="635" width_o="960" height_o="635" data-src="https://freight.cargo.site/t/original/i/7a7055b63f0f5d7132268b32cc5510f08b6a5ca60544f122ffa6c39eebb8d7a3/Cadillac-House-soho.jpg" data-mid="104257425" border="0" data-scale="52" src="https://freight.cargo.site/w/960/i/7a7055b63f0f5d7132268b32cc5510f08b6a5ca60544f122ffa6c39eebb8d7a3/Cadillac-House-soho.jpg" /> https://romantsukerman.com/Reel Tue, 12 Mar 2019 23:10:32 +0000 romantsukerman.com https://romantsukerman.com/Reel Reel &gt; Cinema &amp; Television &nbsp; Moviefone &gt; Homage Moviefone is all about the movies, and so in this ad (which played in Movie Theaters across the country, so I go to actually hear the audience laugh and applaud) we paid homage to the creepy, cursed child genre embodied by "Poltergeist", "The Omen", "The Sixth Sense", and –of course– "The Shining". Check out the "Extra Credit" tab for the Print and Experiential part of this campaign. Watch it in 4K for maximum effect. The companion spot was an homage to Planet of the Apes, Star Trek, and Star Wars, all rolled into one low-budget mini-Space Opera that indelibly endeared Moviefone to cinefiles, fanboys, and casula pop-culture aficionados alike: nook &gt; The End I have long sought an opportunity to tell a story with as few words as possible. The repetition becomes meditative, even yearning, making the reveal all the more profound, for a product that changes not just the way you read, but makes reading social. There is also a more subtle message about the broader capabilities of the nook implied by the end. J&amp;R Music/Computer World &gt; Uniquely NY Since 1971 Spectrum &gt; Consequences Think long and hard about the consequences of not having Spectrum Cable&amp;Internet. Charles Schwab &gt; Streetsmart Edge Teaser These 15-second ads aired across the country, teasing the release of Schwab's incredibly intuitive new trading platform by showing only the reactions of seasoned traders to a glimpse of the software, which was only revealed online. Cadillac &gt; Dare Greatly 5 TV spots, 5 digital interviews reposition the old American luxury icon as the modern embodiment of Silicone Valley entrepreneurship and New York style. https://romantsukerman.com/About-Me Tue, 10 Sep 2019 16:49:12 +0000 romantsukerman.com https://romantsukerman.com/About-Me ︎ &gt; Roman@RomanTsukerman.com ︎ &gt; 646-247-6626 ︎ &gt; Resume&nbsp;PDF Most times, I’m brought in to save the day. When I do, it’s because of three things: 1 – I know how to support, inspire, or work around whoever needs it. 2 – Luck, charm, talent, grit.3 – The person reading this gets it. I'm at my best when you, dear reader, are thirsty for something creatively unexpected and strategically shocking. I take immense delight in shaking things up; I believe a great idea has to make everyone at least a little nervous. My favorite thing to do is make our audience question their reality and buy into ours.Still reading? Why? You've already made up your mind, but ok, go on and do that due diligence if you must, but if you're the kind who knows it when they sees it, go on and skip to the contact info.So yes, I've saved the day, but not every day. When I lose, it’s also because of three things:1 – I swung for the fences when all they really wanted was to bunt.2 – Lack of luck, charm, or experience.3 – The person reading this wasn’t there.And yes, I began a paragraph as well as a sentence with "and". AND, I can come up with the winning idea. You will be amazed, or your money back. How do I do it? Talent + Hard Work + Experience. There isn't a category or problem I haven't worked on. Go on, try me.OK, you're satisfied with my creative horsepower? But you're wondering if all this freelancing has left me weak in the management department? Say no more:With so many tech companies and startups needing complete branding solutions I've had to build collaborative teams of virtual producers, coders, editors, and scores of creatives to launch (or re-launch) brands with media use as disruptive as the campaigns themselves. Even when these collaborators turned out to be jaded, unreliable, overextended, under- and over-experienced, I’ve found ways to inspire them enough to pull a win out of many an impossible-situation without ever having to so much as raise my voice.I'm no Ted Lasso, but that's what I'm aiming at. https://romantsukerman.com/Moncler-GENIUS-Times-Sq-Digital Tue, 25 Jan 2022 19:56:17 +0000 romantsukerman.com https://romantsukerman.com/Moncler-GENIUS-Times-Sq-Digital Moncler GENIUS &gt; Times Sq Takeover + Digital &gt;&nbsp; This video announced and teased the Moncler MONDOGENIUS show, playing on 22 billboards in Times Square and Shibuya, heralding concerts and collabs with artists and designers across 16 cities.&nbsp; The Moncler GENIUS show is your ticket to immersive experiences across the world, most visibly in New York, Shanghai, Seoul, Tokyo, and Milan. In this video, your ticket becomes a portal through each GENIUS city with glimpses told in its own unique story and visual language of what will be revealed at the actual show. Imagine the feeling of seeing your work exploding across 22 digital billboards in Times Square. This is how it felt. Our idea lead and informed the campaign to promote the Moncler GENIUS show across four agencies, tying together the actual event, the interactive site, social campaign, digital, OOH, and augmented reality. Fashion is a tough space to do conceptual work, but we managed to sell it through and get the other agencies who were vying for the job to get on board. <img width="1095" height="815" width_o="1095" height_o="815" data-src="https://freight.cargo.site/t/original/i/532c26fadcd1abc9a0fcc5a5245b5bd024c296df4eadcc363e92cf1281af4b69/hypebeast-moncler-page-copy.jpg" data-mid="138676598" border="0" src="https://freight.cargo.site/w/1000/i/532c26fadcd1abc9a0fcc5a5245b5bd024c296df4eadcc363e92cf1281af4b69/hypebeast-moncler-page-copy.jpg" /> <img width="1536" height="979" width_o="1536" height_o="979" data-src="https://freight.cargo.site/t/original/i/250b8e645422864d96530b7c77de3f5fc48f015650b6aedd339366dfd61a8401/high-snobiety-moncler-page-2-copy.jpg" data-mid="138676599" border="0" src="https://freight.cargo.site/w/1000/i/250b8e645422864d96530b7c77de3f5fc48f015650b6aedd339366dfd61a8401/high-snobiety-moncler-page-2-copy.jpg" /> <img width="987" height="977" width_o="987" height_o="977" data-src="https://freight.cargo.site/t/original/i/80d22d7bd5a9f65fd6490e9abc8303c7d4db482148e526830e8e02026b85d6ff/Moncler-HighSnobiety-copy.jpg" data-mid="138676600" border="0" src="https://freight.cargo.site/w/987/i/80d22d7bd5a9f65fd6490e9abc8303c7d4db482148e526830e8e02026b85d6ff/Moncler-HighSnobiety-copy.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d7f2fb1b271a618268e3b2343c574c1c466921655987d4c61f3b8b8b3a824cc8/Moncler-Genius-Tweet.png" data-mid="131426788" border="0" src="https://freight.cargo.site/w/1000/i/d7f2fb1b271a618268e3b2343c574c1c466921655987d4c61f3b8b8b3a824cc8/Moncler-Genius-Tweet.png" /> More OOH, as if all that wasn’t enough... <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f84f2133e73004272617aa671c8de503996ae7c8911ab77a21ddfb564b29e50/moncler_1920_05-Times-Sq-2.jpeg" data-mid="138676203" border="0" src="https://freight.cargo.site/w/1000/i/2f84f2133e73004272617aa671c8de503996ae7c8911ab77a21ddfb564b29e50/moncler_1920_05-Times-Sq-2.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad56a0a616ac0196e09eb2dfa921396448c3d8a60dde06dc14caef5ed10c119b/moncler_1920_09-shibuya-2.jpeg" data-mid="138676245" border="0" src="https://freight.cargo.site/w/1000/i/ad56a0a616ac0196e09eb2dfa921396448c3d8a60dde06dc14caef5ed10c119b/moncler_1920_09-shibuya-2.jpeg" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/56626b29c0d3c571ae300eda9878a900df86fe586796338612d882994f9813ca/MonclerGenius_TimesSquare-cherry-blossoms.png" data-mid="138676246" border="0" src="https://freight.cargo.site/w/1000/i/56626b29c0d3c571ae300eda9878a900df86fe586796338612d882994f9813ca/MonclerGenius_TimesSquare-cherry-blossoms.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54b29ab6e426f3487d8e93fe8ba4bd37c8e8f632a17c2ec44602f7591de9e5a5/Moncler-times-sq-yellow.jpeg" data-mid="138676247" border="0" src="https://freight.cargo.site/w/1000/i/54b29ab6e426f3487d8e93fe8ba4bd37c8e8f632a17c2ec44602f7591de9e5a5/Moncler-times-sq-yellow.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/224521eed206348e6fcea715851d17119fd75fdfa52b0a0c4ac778eda445bce7/moncler_wild-postings-dilapidated.jpeg" data-mid="138676248" border="0" src="https://freight.cargo.site/w/1000/i/224521eed206348e6fcea715851d17119fd75fdfa52b0a0c4ac778eda445bce7/moncler_wild-postings-dilapidated.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/004e572d3e00c3ebb6c62ed42b0d1d40b6dd0afc09a87b6a88d2f3f1dd78ed7d/moncler_euro-city-sign.jpeg" data-mid="138676249" border="0" src="https://freight.cargo.site/w/1000/i/004e572d3e00c3ebb6c62ed42b0d1d40b6dd0afc09a87b6a88d2f3f1dd78ed7d/moncler_euro-city-sign.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cd016c42b3d5f40917937b04dd48701c952d47946f89e593c27be62ee635e4b/moncler_1920_11-Times-sq-1.jpeg" data-mid="138676250" border="0" src="https://freight.cargo.site/w/1000/i/7cd016c42b3d5f40917937b04dd48701c952d47946f89e593c27be62ee635e4b/moncler_1920_11-Times-sq-1.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4fd4e838329bafae2c77959845eabdf11c86914e9affb400d350a27097e8900/moncler_1920_10-posters.jpeg" data-mid="138676251" border="0" src="https://freight.cargo.site/w/1000/i/f4fd4e838329bafae2c77959845eabdf11c86914e9affb400d350a27097e8900/moncler_1920_10-posters.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/775b007bf3173c5a56fa878dc8f6337fb21b49a62c793c071783b65980d1505d/moncler_1920_01-shibuya.jpeg" data-mid="138676252" border="0" src="https://freight.cargo.site/w/1000/i/775b007bf3173c5a56fa878dc8f6337fb21b49a62c793c071783b65980d1505d/moncler_1920_01-shibuya.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ad745dc3358134ddae486581f26ffc13b2d1c12bc34c9e0a484e7d854bbe32b/moncler_1920_03-union-aq.jpeg" data-mid="138676253" border="0" src="https://freight.cargo.site/w/1000/i/6ad745dc3358134ddae486581f26ffc13b2d1c12bc34c9e0a484e7d854bbe32b/moncler_1920_03-union-aq.jpeg" /><img width="980" height="600" width_o="980" height_o="600" data-src="https://freight.cargo.site/t/original/i/feb0c4c7a75ab2afb1ec0f5918b3056a3ae9c94d021e8a2ddd5a22c56a1d848a/moncler_980_02-UK.jpeg" data-mid="138676254" border="0" src="https://freight.cargo.site/w/980/i/feb0c4c7a75ab2afb1ec0f5918b3056a3ae9c94d021e8a2ddd5a22c56a1d848a/moncler_980_02-UK.jpeg" /> https://MONDOGENIUS.Moncler.com https://romantsukerman.com/Underoutfit-GTM-360 Wed, 22 Jul 2026 20:23:49 +0000 romantsukerman.com https://romantsukerman.com/Underoutfit-GTM-360 Underoutfit &gt; GTM 360 &gt;&nbsp; A women’s intimates startup looking to step up from performance marketing needed a full campaign starting with a debut TV series of ads. In the process, I put together a full creative team, delivering a GTM suite of creative including tagline, website, direct mail, a romance novel, an AI flirt-bot, and produced two entirely-AI-generated ads for just $30k, saving Underoutfit $370,000 that traditional production would have cost. Mermaid - “Oh What a Bust”The first ad was not actually part of the campaign, but Underoutfit loved the premise, and it was so affordable with AI that they couldn’t resist, and I’m glad they were convinced to try; I had a blast writing the lyrics and bringing it to life with the help of YOPRST production using Suno, Sora, Runway, Veo, and few proprietary models. Book Boyfriend - “Overcome For Her”The launch spot introduced a character our target audience knew well: The Book Boyfriend, as enticingly intimate as the product itself. This book boyfriend wasn’t just your average Billionaire/Vampire/Elven Prince; he was also the owner of Underoutfit, and the subject of an original romance novel expose – Overcome For Her, which our target was introduced to after receiving a hand-written love letter from the man himself, inviting them to connect via chat, and warning them that his secret journals had been compromised and published into a scandalous book series. <img width="754" height="646" width_o="754" height_o="646" data-src="https://freight.cargo.site/t/original/i/b974a42e6a7a1f1e7cbb11d032de5c2e221522dfcddba4773d80acc25711f6f0/Screenshot-2026-07-22-at-6.53.54PM.png" data-mid="250639889" border="0" data-scale="49" src="https://freight.cargo.site/w/754/i/b974a42e6a7a1f1e7cbb11d032de5c2e221522dfcddba4773d80acc25711f6f0/Screenshot-2026-07-22-at-6.53.54PM.png" /> AI Firt-bot - Ember BlaiseAfter reading the letter, customers could go deeper into the fantasy by chatting directly with Ember Blaise. Say hello, he’s been waiting for you. <img width="832" height="1248" width_o="832" height_o="1248" data-src="https://freight.cargo.site/t/original/i/bee041526f95646258a4da742980c4aebc6ee2d837cd117a70044e6033563e21/Overcome-For-Her---Cover-Art.jpg" data-mid="250639918" border="0" data-scale="43" src="https://freight.cargo.site/w/832/i/bee041526f95646258a4da742980c4aebc6ee2d837cd117a70044e6033563e21/Overcome-For-Her---Cover-Art.jpg" />Overcome For Her - by Umbra OvitzCustomers were invited to a free preview of the first chapter of the romance book series based on Ember Blaise’s pilfered private journals. Purposefully titled to evoke Underoutfit’s new tagline–Overcomfortable–and authored by Umbra Ovitz to hint at Underoutfit, the book took readers into the wickedly seductive world of Ember Blaise, with a pivotal scene taking place on a photo shoot for (you guessed it) Underoutfit. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/990e8dc22ebdf7211f989fa6afa860ead4e7599558f47326bb0ec3514a9abcb7/Underoutfit---Boyfriend-Conspiracy-Board.jpg" data-mid="250639941" border="0" src="https://freight.cargo.site/w/960/i/990e8dc22ebdf7211f989fa6afa860ead4e7599558f47326bb0ec3514a9abcb7/Underoutfit---Boyfriend-Conspiracy-Board.jpg" /> OvercomeForHer.comNaturally an enigmatic billionaire vampire elf prince is going to spawn dome conspiracy theories and this website is an invitation to join the group trying to uncover the truth about the man by tying together various sightings and references spanning hundreds (maybe thousands) of years, with links to Underoutfit itself, his private number (which links to the voice chatbot), and the upcoming book. https://romantsukerman.com/Crest-Whitestrips-TV-Digital Mon, 25 Nov 2019 05:08:55 +0000 romantsukerman.com https://romantsukerman.com/Crest-Whitestrips-TV-Digital CREST &gt; Imperfection &gt;&nbsp; For decades, Crest would only use beautiful models with perfect teeth in their ads, so when I began working on the account, my instinct was to do the opposite, and Whitestrips were the perfect opportunity. One of their most important claims was that they "grip" better, conforming to your teeth no matter the shape. I wanted to show that, and take it a step further by bringing Crest into modern culture of celebrating the things about our bodies that were previously sources of discomfort, self-consciousness, or shame. Celebrities and Influencers famous for their imperfect smiles were the perfect messengers for #SmilePositive. <img width="819" height="1453" width_o="819" height_o="1453" data-src="https://freight.cargo.site/t/original/i/722a3b2a9d26fc3e3acdcec35cdbe06d44c6859e71b50baf9f54c16bb6a654a4/iphone-x-outline---instagram-kreuk.jpg" data-mid="67778006" border="0" data-scale="40" src="https://freight.cargo.site/w/819/i/722a3b2a9d26fc3e3acdcec35cdbe06d44c6859e71b50baf9f54c16bb6a654a4/iphone-x-outline---instagram-kreuk.jpg" /> <img width="1736" height="1193" width_o="1736" height_o="1193" data-src="https://freight.cargo.site/t/original/i/fa2946280aa6f8b8c5f2dd325e09dbe86f9cf69b07f865c18ad994fd3ba9edc4/Lindsey-Wixson-Instagram.jpg" data-mid="67301926" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/1000/i/fa2946280aa6f8b8c5f2dd325e09dbe86f9cf69b07f865c18ad994fd3ba9edc4/Lindsey-Wixson-Instagram.jpg" /> That is as true of crooked teeth as it is of body shaming people into dieting to conform to some idealized, impossible standard of "beauty". Celebrating everyone's unique smile shape allowed us to authentically speak to a much broader audience who would otherwise think that their natural smile was so bad that it was a lost cause. We wanted them to feel that their smile deserved care and should be shown off proudly, even if it didn't fit someone else's completely unrealistic standard of perfection.